This National English Muffin Day, Thomas’ is celebrating by partnering once gain with Operation Warm – a national nonprofit whose mission is to provide warmth, confidence and hope through basic need programs that connect underserved children to community resources – to grant a $100,000 donation resulting in 5,000 pairs of brand-new shoes for students at five deserving elementary schools within Boston, Chicago, Los Angeles, Portland and Seattle.
Throughout the month of April, elementary schools within each of the five cities will receive 500 pairs of brand-new shoes to inspire confidence amongst students and encourage outdoor play. Since joining forces with Operation Warm in 2020, Thomas’ has donated brand-new coats or shoes to more than 25 elementary schools across the country.
In addition to its ongoing partnership with Operation Warm, Thomas’ is offering fans a chance to win limited-edition merchandise designed specifically for National English Muffin Day. Beginning April 21, fans can go to Thomas’ Instagram account to enter for chance to win special merchandise.
The brand is also introducing its new Thomas’ Muffin Tops as well as bringing back fan-favorite Maple French Toast English Muffins. A spin on the classic English muffin, Muffin Tops – available in Blueberry Oat and Chocolate Chip varieties – are a portable breakfast or snack option and are now available at retailers throughout the Southeast with a suggested retail price of $5.79.
“National English Muffin Day is a treasured holiday for our brand, so we’re honored to celebrate by continuing our commitment to helping the communities that we serve through our special partnership with Operation Warm,” says Eduardo Zarate, senior director of marketing for Thomas’. “In addition to our work with Operation Warm, our ‘toast’ to this special holiday offers so many ways to celebrate by delivering exciting new products, new flavors and new swag to our fans – all driven by consumer feedback and insights. We’ve loved bringing the Nooks & Crannies goodness of Thomas’ to fans for 142 years and we hope these new introductions will keep English Muffin-lovers coming back for more!”