According to a new consumer survey by Hershey, Americans across age groups are more excited for Halloween this year. 86% of Americans ages 35-44 reported being either more or as excited for this coming season.
With that excitement comes bigger plans to celebrate this Halloween. That includes:
- Two-thirds (66%) of Americans ages 18-34 and parents with a child under 18 plan to do more for Halloween this year compared to other years.
- More than half (59%) of parents with a child under 18 have already started thinking about Halloween celebrations.
- Two-thirds (66%) of people ages 18-34 plan to do more for Halloween this year compared to other years for themselves.
This survey was conducted online within the United States by The Harris Poll on behalf of The Hershey Company between August 5 and August 9, 2021 among 2,056 US adults ages 18 and older of which 1,935 celebrate Halloween.
Halloween provides retailers with a unique opportunity for LTO’s (Limited Time Offers). By creating and marketing products that reflect the holiday, businesses give customers an immediate reason to visit and make purchases.