On Thursday, February 25, Puratos USA announced a new approach to sweet goods focused on real ingredients, responsible choices and re-imagined textures. RE-invent Indulgence is a range of products that challenge traditional notions of indulgence.
Among the products are real, clean label Topfil fruit fillings, a new Belcolade Sugar-Reduced Chocolate, a brand-new line of plant-based cake and brownie mixes and an innovative texture collection featuring Steamed Cake Donuts.
There’s never been a better time to re-think the future of sweet goods, with 87% of US consumers reading ingredients labels, according to Puratos’ Taste Tomorrow consumer study. Puratos believes the unification of its strategy for health and wellness, textures and sustainability under “Re-invent Indulgence” will bring new life to the sweet goods category and accelerate bakers’ business with products their customers can feel good about.
“RE-invent Indulgence is a groundbreaking way of bringing more fruit, more grains, less sugar and lighter textures into a category that has historically meant choosing between indulgence and health,” says Jessica Blondeel, senior product manager of patisserie at Puratos USA. “These ingredients break the ‘all or nothing’ convention. Bakers can still deliver the crave-able comfort food shoppers want - donuts, brownies, chocolate cake – but in a more responsible way.”