For a brand or corporation, branding, messaging and engagement are all underlying components of marketing – all of which can be facilitated through social media venues if planned and executed intelligently.

Through the informative stories of three leading companies, PR Newswire's new white paper, "Mastering Marketing in Social Media," shares the value -- and the challenges -- of developing and evolving purposeful social media marketing strategies in a world where few best practices are firmly established. More specifically, the white paper highlights the core principle of actively 'listening' to key audiences and discusses how feedback can guide critical business decisions, why educating key stakeholders about social practices is of prime importance and how to drive tangible results through interesting, brand-generated content.

As an industry thought leader, PR Newswire regularly produces original, relevant content aimed at offering public relations, investor relations and marketing professionals advice and strategies necessary to reach their communications goals. To access additional information and content, visit PR Newswire's Knowledge Center