"The pace of change in the social media marketing industry can be overwhelming as new platforms and advancements to existing platforms pop up almost daily," said Jason Cormier, co-founder of Room 214. "The Social Media Trend Report provides the same insight, advice and guidance we provide our clients."
1. Instagram for Brands: Many organizations are adopting Instagram to extend the essence of their brand through photos and graphics. Room 214 outlines the incredible growth, emerging opportunities and practical tips for leveraging this fast-emerging social media platform.
2. Mobile Strategy: Room 214 highlights the adoption and usage patterns that support mobile as a critical marketing channel. This section outlines how mobile marketing is now a leading communication channel that consumers use every day to learn, connect and make purchasing decisions. It also outlines how to define goals and develop strategies that result in winning campaigns.
3. Facebook Parent-Child: Room 214 touches on the common struggle for retail brands with multiple store locations, and explains how the Facebook Parent-Child feature provides brands with the ability to promote retail locations and drive traffic by providing relevant content and running engaging check-in deals.
"We always work to provide our clients with the latest information on new social media topics, and these reports will further support that effort," said James Clark, co-founder of Room 214. "We are happy to share agency insights relevant to so many of the marketing conversations happening today."