Although only 29% of consumers report purchasing treats on impulse alone, associated purchasing behaviors indicate that, while not listed as the main purchasing behavior, impulsiveness is a close secondary factor, according to new research. The most cited driver for purchase was a promotion of a new flavor.

In addition, social media has become a key information source for those who want to be on the forefront of today's food trends. This has created a market for colorful desserts that attract attention. 

A new decorating kit featuring Glanbia Nutritionals edible glitter, EdiSparklz provide eye-catching and unique visual elements to catch consumers’ attention and to make your product truly Instagrammable.

• Perfect for fast and limited-time offers that display well on social media or against competitors.
• Thin and lightweight flakes translate to cost savings.
• Contains no sugar, no hydrogenated vegetable oil, has a short ingredient statement and is allergen free. Will not negatively impact your label.
• Bake and freeze thaw stable; it will not melt, lose its color and holds up to the baking and extrusion process.
• Will stick to any slightly moist or oily surface.

EdiSparklz are ideal for both toppings and inclusions, EdiSparklz can be used in a wide range of bakery, food and beverage applications to make your products stand out from the crowd.

EdiSparklz Flakes

Flakes are shiny, bright and have irregular shapes. Made of gum acacia, they have no flavor, no sweetness and add no calories. Flakes work well as toppings on frostings, icings, frozen treats and savory snacks and as inclusions for muffins, cookies and cakes. Flakes also work well in fillings, compound coatings for enrobing and confectionery.

EdiSparklz Natural Color Flakes

Natural Color Flakes are made from gum acacia and plant-based food colorants, such as cabbage juice, turmeric, spirulina, cocoa, chlorophyll and radish. They have no flavor, no sweetness and add no calories. Flakes work well as toppings on frostings, icings, frozen treats and savory snacks and as inclusions for muffins, cookies and cakes. Flakes also work well in fillings, compound coatings for enrobing and confectionery.

EdiSparklz Metallic Flakes

Metallic Flakes are perfect for those looking for shine and shimmer. Metallic colors are made from gum acacia and mica-based pearlescent pigment and have no flavor, no sweetness and no added calories. They are water soluble and hold up well on products with low active moisture. Flakes work well as toppings on frostings, icings, frozen treats and savory snacks and as inclusions for muffins, cookies and cakes.

EdiSparklz Shapes

Stock shapes include hearts, squares, hexagons, trees and daisies. Emoji shapes are also available. They are water soluble and hold up well on products with low active moisture. Applications include toppings on cereals, confections, frosting, bars, snacks and frozen treats.

Slow-Soluble EdiSparklz

Designed for use in high-moisture systems. Applications include baking mixes where glitter is included in the batter, frozen desserts, confections is the glitter is added prior to boiling, and syrups and beverages.