Southern-based cookie bakery chain The Whimsy Cookie Company is now adding coffee and caramel to the menu through two new partnerships. Whimsy, alongside Memphis-based J. Brooks Coffee Roasters have developed two roasts exclusive to the cookie company. In addition, Whimsy is partnering with Memphis’ Shotwell Candy Co.
Whimsy will be selling the two coffee blends by the cup and in twelve-ounce ground coffee bags in stores and online. The blends include Morning Whimsy, a light breakfast blend that has bright, citrus notes in a velvety body, and Magic Roast, a medium bean with pleasant stone fruit notes and a smooth milk chocolate finish. Both blends consisting of 100 percent specialty beans from Costa Rica and Peru.
“I couldn’t be more grateful to see all three of our local brands coming together during a crisis,” says Whimsy president John Kutac. “Whimsy Cookie Company is thrilled we have been able to work together to bring all of our hometown Memphis-based brands forward in 2020.”
Whimsy, known for its secret sugar cookie recipe, has become beloved by people nationwide, including celebrities like Reese Witherspoon, Emma Thompson, Tim McGraw and Miranda Lambert.