Foodservice establishments are at a crossroads. The COVID-19 (coronavirus) pandemic has forced many to close or shift their business models to accommodate food delivery and curbside takeout.
An important part of that new business model is making sure it’s easy for customers to order from your business. Having an ecommerce presence has never been more important to close the distance between you and customers. Nearly 77% of customers check out a restaurant’s website before deciding to order from it.
For that purpose, the National Restaurant Association has offered tips for business owners to get online and refresh your ecommerce presence.
Remind consumers they can still shop with you, even from a distance
A website is a must-have for any business right now. Consumers spending more time at home still need to shop. And you need to be able to accept payments for purchases online.
Create another marketing channel
A website is an online billboard. It gives you another chance to introduce people to your offerings and another way to find you. Existing customers can refer you to their friends and relatives using only your web address.
Interact with customers in the way they choose
According to the National Restaurant Association, 56% of adults order directly from a website or mobile app because of the customer experience it provides.
Stay in contact with customers
A website provides two-way communication with potential customers. Encourage your customers to leave feedback on your products and service. Your customers may be on self-quarantine, but that doesn't mean you can't stay connected and continue to provide excellent service.