Nielsen-Massey Vanillas recently announced its first-ever integrated consumer education campaign that will educate home bakers and help them advance their skills. The “Better Your Bake” campaign is designed to guide them in perfecting their technique and gaining baking confidence.

The leading provider of high-quality fine vanilla extracts and flavor products is teaming up with world-renowned cake designer Marina Sousa for a video series as part of the campaign. She will use her culinary expertise to answer common baking questions and much more.

“I am thrilled to partner with Nielsen-Massey for the “Better Your Bake” campaign,” says Sousa. “Creating and baking beautiful cakes has always instilled in me a personal feeling of relaxation and accomplishment. As a novice, many years ago, I remember perfecting basic techniques like whisking and rolling out dough, which brought me a great sense of achievement and happiness. Through this campaign, I hope to share my knowledge with home bakers everywhere, so that they too can gain the benefits of ‘bettering their bake.’”

Home bakers can visit the website to find informative videos outlining basic baking techniques and common myths. They’ll find new videos, tips, and seasonal recipes each month from now until September 2019.

“As a third-generation family company, we are passionate about helping people discover the joy that comes from baking at home. It is our hope that consumers can learn that with the right technique – and the finest quality ingredients – they will be able to create something truly awesome that will bring happiness to themselves and those they love,” says Kirk Trofholz, Chief Executive Officer at Nielsen-Massey.