The International Baking Industry Exposition (IBIE) is looking to bring a new experience to the 2019 edition of the Baking Expo. Attendees will have access to an inventive, interactive experience with the upcoming IBIE 2019 – iba.Virtual Bakery Tours.
With the help of virtual reality glasses and 360-degree videos, attendees will be able to see right into renowned bakeries from around the world, including Tartine Bakery in San Francisco, Sandholt Bakery in Reykjavík, Iceland, Joseph Brot in Vienna, Austria, and more.
iba, a leading world fair of bakery and confectionery, initially launched the virtual reality bakery tours at its 2018 trade fair in Munich, Germany. IBIE 2019 will bring the tours to life once again, complete with enhanced content from the wholesale sector.
“Virtual reality creates a completely immersive experience for IBIE attendees, allowing them to explore top bakeries on a national and international level, without having to board a plane,” says Fred Springer, IBIE Technology Task Force Chair. “Bakery tours have traditionally been highly requested, but understandably, are logistically hard to execute at an event of IBIE’s scale. Thanks to our partnership with iba, this virtual tour allows us to fulfill these requests in an engaging, and interactive way, and with a robust lineup of renowned bakeries and an additional content focused on the industrial sector, this offering will elevate the IBIE experience for all attendees.”
IBIE 2019 takes place September 8-11 in Las Vegas, Nevada. Visit IBIE’s website for more information and to register to join the international baking community.