Le Macaron French Pastries continues to spread throughout the United States with more franchise opportunities. The French patisserie specializing in authentic French macarons and pastries is launching a new opportunity with strategic franchise partners as part of its overall growth strategy.
Le Macaron French Pastries is looking to cater to on-the-go consumers at malls, airports, sporting events, festivals, and other gatherings with mobile kiosks. Smaller products such as the aforementioned macarons, as well as pastries, gelato, coffee, cakes, and éclairs, can be offered at these kiosks.
“We wanted to create an opportunity that allows our franchise owners to work in nonconventional environments and offer guests a sweet treat when they are unable to access one of our locations,” says Rosalie Guillem, CEO and co-founder of Le Macaron French Pastries. “Our products can easily be eaten on the go, so a mobile kiosk aligns perfectly with our brand. This will only accelerate our growth as we welcome a new group of franchisees looking to enter the fast-casual industry.”
The company has opened more than 50 cafés already, as well as two mobile kiosks in Sarasota, Florida and Pittsburgh, Pennsylvania. The mobile kiosks in particular are attractive to potential franchisees because they don’t require on-site baking from franchisees, allowing them to focus on customer service.
“We opened a Le Macaron French Pastries mobile kiosk because of the simplistic business model, reduction in overhead costs and finding real estate for the cart is easier since it has a smaller footprint,” says Luke Freshwater, owner of Le Macaron French Pastries in Pittsburgh. “We are seeing incredible success because the French macarons are a high-quality product and we are able to connect with our customers since we have such a small and passionate staff.”