Panera Bread is bringing back its Pink Ribbon Bagels to help fight breast cancer during the month of October. As part of Breast Cancer Awareness Month, the bakery-café chain will offer the special product as a way to raise money for awareness and research.
These bagels are shaped in the form of the iconic pink ribbon symbolizing breast cancer awareness. They are made with cherry chips, dried cherries and cranberries, vanilla, honey, and brown sugar. A portion of the proceeds from their sales will go to support missions and programs in the fight against breast cancer.
Additionally, certain Panera markets will host special days during October when 100% of Pink Ribbon Bagel proceeds will be donated. Each participating market has its own breast cancer partners, such as Susan G. Komen and Hope4You Breast Cancer Foundation.
The Pink Ribbon Bagel concept was first created in 2001 by breast cancer survivor and franchise owner Sue Stees. Her bakery-cafés sold 27,000 bagels in the first year and the idea was adopted on a national level by Panera Bread thereafter.