Prosperity Organic Foods, Inc., announced today it is launching the first of a series of online campaigns aimed at boosting the use of all natural Melt Buttery Spread as an ingredient in cooking and baking.

"Melt goes wherever butter goes, but without the trans fat and extra calories," says founder and Chief Science Officer Cygnia Rapp. "I used Melt to make my mother's pie crust recipe and it turned out wonderful – tender and flaky! (Just like Mom!)"

The "Melt With Us This Holiday" contest runs from November 22, 2010 through midnight, December 25, 2010. Complete contest rules can be found on the Melt blog.