Image courtesy of Bruegger's Bagels
In tennis, a “bagel” is a set that ends in 6-0. With that in mind, Bruegger’s Bagels has announced a creative promotion that ties into the ongoing U.S. Open Tennis Championships, which is running until Sunday, September 9.

If a “bagel” occurs at any time during the Quarterfinals, Semifinals, or Finals of the men’s, women’s, or doubles matches at the U.S. Open, Bruegger's will offer one free bagel and cream cheese to every member of its Bruegger's Bagels Inner Circle rewards program. This can be redeemed at any participating location from September 18-20.

“No matter who our customers are rooting for in the U.S. Open, we know that everyone is a winner when free bagels are involved,” says Bruegger's Bagels President Leigh Anne Snider. “Our bakeries wanted to do something fun for our customers, so we're putting the ball in the players' court in celebration of this year's Open.”

Bruegger’s Bagels Inner Circle members earn points for every dollar spent at their local Bruegger's Bagels bakery, which they can then redeem for their favorite menu items.