The I ?? U Sampler from Sprinkles Cupcakes.
February is a big month in 2018. Not only does it include a popular dessert holiday in Valentine’s Day, but this year it will also be the month that the Winter Olympics take place. With that in mind, retailers are preparing for the events with special offers.

Sprinkles Cupcakes, with locations in major cities across the U.S., is one of those retailers looking to treat its customers during the month of February. For Valentine’s Day, the bakery is preparing new cupcake flavors. Raspberry Chocolate Chip features a chocolate chip-studded Belgian dark chocolate cake topped with raspberry frosting and a pink heart, while Red Hot Velvet is a classic Red Velvet cake topped with spicy cinnamon cream cheese frosting.

Additionally, Sprinkles is offering a new flavor of ice cream. All month long, customers can order Cherry Vanilla, which features imported Morello cherries simmered in California pinot noir strewn throughout pure Madagascar bourbon vanilla ice cream.

Customers can whisper "go for gold" on Feb. 9 for a special deal.
These cupcakes will be available all month individually, in XOX Boxes (which include the Raspberry Chocolate Chip, Red Velvet, Vanilla, and Dark Chocolate flavors) from February 1 to 14, and an I ?? U Mini Sampler (featuring Red Velvet, Raspberry Chocolate Chip, and Vanilla) all month. Orders can be made in-store or online.

Throughout the month of February, the Winter Olympics will also be taking place. On February 9, which is when the Opening Ceremonies occur, customers can whisper the phrase “go for gold” when they purchase a cupcake at any Sprinkles location and they will receive one free cupcake.