For $199, customers can purchase an Endless Coffee Mug from Au Bon Pain. The promotion allows them to fill the special mug with as much free coffee as they want from early January until December 31, 2018. The mug will be available from now until January 8, 2018.
According to its website, Au Bon Pain says that if customers purchase coffee three times a week, they can save $96.20 a year and the mug will pay for itself by August 19, 2018. For customers that pay for coffee five times a week, they can save $293 a year and the mug will pay for itself by May 13, 2018.
The mug entitles customers to free refills of coffee and tea only, not espresso drinks, lattes, or iced coffees. This promotion could provide inspiration for bakeries and bakery-cafes looking to bring in more coffee-loving customers.