Many bakers say that spring graduations are one of their biggest sales periods of the year. The rush of people looking for cakes and other bakery products for their celebrations means that bakeries must be well-prepared ahead of time if they want to avoid be overwhelmed in May.
General Mills Convenience & Foodservice provides some helpful tips so that bakeries can make the most out of the season.
1. Prep – Take your time in the next few weeks gathering information about the local schools (ranging from pre-K to middle school to high school to college). Know what the schools’ color schemes are so that you have the right materials on hand. Also, make sure you have permission to use logos and mascots. Finally, it helps to have the graduation dates of each school so that you can be more organized.
Put together a spreadsheet like this one to keep track of each school’s information.