Bruegger's Bagels and Jamba Juice plan to open the first of several co-branded stores in early March in Melrose, Massachusetts.
The partnership brings two popular brands together under one roof. Guests can enjoy fresh-baked Bruegger's bagels, Vermont cream cheese, sandwiches, soups and salads alongside Jamba made-to-order smoothies, fresh squeezed juices, and Jamba Energy Bowls.
At the new Melrose location, Bruegger's Bagels will debut several new menu items including handcrafted cream cheese and new dessert options such as New York-style coffeecake, cheesecake brownies and Greek yogurt blueberry muffins. New coffee offerings include premium Rainforest Alliance Certified coffees, seasonal single-origin pour-over coffees, specialty espresso beverages and organic 20-hour cold brew coffee.
"We tested the concept near the University of Connecticut campus, and it really demonstrated the power of this partnership," said Bruegger's Bagels president Paul Carolan. "With our Melrose location, we've expanded on what we've learned, adding a new service model and interior design, extended hours of operation, as well as premium menu extensions to enhance the guest experience even further."
Several other co-branded locations are currently under construction in Massachusetts and Pennsylvania, with plans in the works for additional stores in the pipeline.