Driscoll's, the global market leader of fresh berries, is inspiring the public to enjoy the sweetness of raspberries this fall through its dedicated #raspberrydessert campaign that focuses on all the delightful variations possible with raspberry pie.
From October – December 2015, bakers and consumers will have access to tips, recipes, videos and live Q&As to help them make their own unique version of a raspberry pie and inspire creativity in the kitchen. Driscoll's Taste a New Tradition campaign also features a sweepstakes where three monthly winners will be chosen to receive a Le Creuset Heritage Pie Gift Set and berries for a year.
"We understand that families relish in the sharing of food, and pies are often the star of the holiday meal," said Driscoll's marketing manager Jenet DeCosta. "We are encouraging home cooks and bakers to see food as an expression of love and utilize Driscoll's as a creative resource to help them put their own personal spin on a classic dessert by incorporating delicious and beautiful Driscoll's raspberries."
Driscoll's has partnered with Kate Lebo, esteemed cookbook author and pie enthusiast, to help update tried-and-true pie recipes. Using raspberries, Lebo will inspire consumers to add some new twists to holiday pie making that delight both young and old. During the holiday season, tools will be available not only on the driscolls.com website but through live streaming events via Periscope and Twitter chats.
"In working with Driscoll's, I hope to help families create new traditions in the form of delicious raspberry pies that get passed down for generations," said Lebo. "Baking with raspberries at the holidays inspires new takes on traditional pie making that will delight both young and old, encouraging the whole family to get in on the fun."
Use #raspberrydessert to follow the conversation around incorporating raspberries into dessert to create your own holiday tradition, or visit www.driscolls.com/raspberry for additional ideas, recipes, and to enter the sweepstakes.