Ardent Mills, a flour-milling and ingredients company, is partnering with the Colorado Rapids of Major League Soccer (MLS) for a season-long giving program to benefit Food Bank of the Rockies.
“At Ardent Mills, we are committed to supporting the communities where we live and work by donating products, volunteering time and talent as well as supporting local businesses,” says Dan Dye, Chief Executive Officer of Ardent Mills. “With every corner kick by the Colorado Rapids this season, we will donate 500 meals to fight hunger through Food Bank of the Rockies. If they score on a kick, we will increase the donation to 1,000 meals. The Rapids are averaging 170 corner kicks per season. When you do the math, we hope to make a real difference in battling hunger in this region.”
Colorado Rapids President Tim Hinchey notes, “It takes great nutrition to fuel great physical performance whether you are a professional athlete or a child or adult with an active lifestyle. We are proud to partner with Ardent Mills, a provider of nutritious grain-based flours and ingredients, and Food Bank of the Rockies to make a difference in thousands of lives in Colorado and Wyoming.”
“This partnership is a win-win for all the children, seniors and families struggling with hunger and good nutrition in our service area,” according to Kevin Seggelke, President and CEO with Food Bank of the Rockies. “The need for hunger relief is great. Sadly, 1 in 7 Coloradans worry where their next meal will come from. ”
Later this season, Ardent Mills will be hosting a Food Drive to Kick Hunger where fans will be encouraged to bring non-perishable food items or cash donations to a Rapids game to support Food Bank of the Rockies. In partnership with the Colorado Rapids and Denver Nuggets, Ardent Mills is sponsoring the Team Fit program which is designed to educate elementary and middle school students on healthy eating and fitness.