Avocados from Mexico (AFM), has announced the launch of its campaign “El Mejor Partido,” or “Best Game Ever,” in celebration of soccer’s biggest match. The program is designed to encourage the consumption of avocados during soccer celebrations.
The “Best Game Ever” campaign will run May 12 through June 30, 2014 and will target 800 high density Hispanic stores in key markets, including Texas, Chicago and various cities on the East Coast. The one-of-a-kind, fully integrated program will consists of branding, consumer promotions and in-store events. It will also highlight AFM brand ambassadors, professional soccer players, Jorge Campos and Pavel Pardo.
“Our goal is to reach Hispanic consumers with our avocados and share in the excitement of soccer’s biggest match,” said Alvaro Luque, president of Avocados from Mexico. “Avocados from Mexico are always fresh and always in season, working as the perfect companion for soccer celebrations with family and friends.”
As part of the campaign, consumers will have the opportunity to get up close and personal with Campos and Pardo, as the pair will be making various in-store appearances in select cities, including Chicago, Dallas, Houston, New York and Miami. The appearances will be supported by Spanish language radio remotes and giveaways.
Additionally, two lucky consumers will will the ultimate soccer experience when Campos or Pardo bring a BBQ to their home. AFM will also provide a top-of-the-line entertainment viewing kit to the two grand prize winners, complete with projector and screen.
For more information about Avocados from Mexico or to learn more about the “Best Game Ever” campaign, visit www.elmejorpartido.net.