Smaller sizes of unique cakes and pastries are opening up bigger doors for increased sales in the cake business.

Heart-shaped cakes are a key trend and typically are decorated in pastel colors like pink, purple, yellow, green or blue. These creative cakes are often topped off with bright red cherries that give a really vintage look and feel.

“We make heart-shaped cakes for Mother’s Day and other creative shapes throughout the year,” explains Victor Antonio, the main cake baker at Mia Ranchito in Ocoee, Florida. “We sell out of cakes every weekend.”

Acapulco Tropical y Mas emphasizes flavorful fillings in its cakes and cupcakes, which are available in a wide variety of flavors including strawberry, blueberry and banana.

“Every store has its own unique creations, and this store has a lot of cakes and pastries with fillings,” shares Ana Leyva of Acapulco Tropical y Mas in Ellenton, Florida. “Here, we have more customers who are American and Caribbean. We use moist fillings here.”

Springtime celebrations

According to BakeMark, spring represents renewal and celebration, and what better way to embrace this season than by refreshing your bakery’s menu with delightful treats that capture the essence of spring? By starting your spring baking plan early, you’re not just preparing for the holidays; you’re setting your business up for success.

Capitalize on Seasonal Trends – Spring flavors and themes can attract more customers. Think floral notes, fresh fruits, and bright, pastel decorations that resonate with the vibrancy of spring.

Ensure Product Availability – By ordering your supplies early, you avoid the last-minute rush and ensure you have all the necessary ingredients and decorations from BakeMark’s extensive catalog.

Strategize Marketing Efforts – With ample time, you can plan and execute a marketing strategy that builds anticipation, engages customers, and drives sales for the holiday season. Utilizing social media can get the word out on your new offerings. Offer a Limited Time Offer (LTO) to create demand.

BakeMark offers exquisite fillings and toppings: With spring comes new colors and flavors, mostly vibrant colors of fresh berries. With Westco’s Whole Strawberry Filling, you will be able to have the sweet flavors of strawberries with actual strawberries.

Decorative supplies are another must-have for spring. There is nothing better to brighten your bakery cases than with vibrant sprinkles. With the line of Sprinkelina sprinkles, confetti, and Twinkle pearls, it takes only a quick splash of color that can do the trick.”