Pinkbox Doughnuts has announced the opening of its newest shop in Boulder City, Nevada. Set to open later this year, the new location will captivate visitors with its innovative design elements. Pink frosting drips cascading from the walls, bright sprinkles playfully scattered across the walls, and a delightful array of WOW doughnuts will keep people eagerly lining up at the door.

"We aim to create an unforgettable experience for doughnut and coffee enthusiasts," says Judith Perez Siegel, executive vice president of Pinkbox Doughnuts. "From the moment you step into our Boulder City shop, you'll be transformed into a world of playful treats that are as Instagram-worthy as they are delicious."

The focal point of the new shop will be a dazzling display case showcasing Pinkbox Doughnuts' extensive menu, boasting over 70 creatively designed, one-of-a-kind doughnuts. They include the trademarked Pinky, Pooh and Peace, alongside Pinkbox's signature Doughcros, a fusion of doughnut and croissant. As the Official Doughnut Partner of the Vegas Golden Knights and Las Vegas Raiders, Pinkbox also offers custom-themed doughnuts celebrating each team.

"We’re thrilled to bring smiles to Boulder City," adds Siegel. "Whether you're a local seeking a sweet escape or a traveler exploring attractions like the famous Hoover Dam, our doughnuts and coffee promise to enhance your experience."

Pinkbox Doughnuts has plans to expand further into more cities and states, including Salt Lake City, Utah this year. The Boulder City location is just one of several new shops that the rapidly expanding Vegas-born doughnut shop plans to open in 2024. There are currently 11 locations across the Las Vegas Valley, including kiosks at Allegiant Stadium and Siegel's Bagelmania near the Las Vegas Convention Center, as well as shops at the California/Nevada border in Primm, Nev., the Arizona/Nevada border in Laughlin, Nev., and in St. George, Utah.