MoonPie, the original marshmallow sandwich and self-proclaimed “official sponsor” of the total solar eclipse on Monday, April 8, is helping people celebrate the special event with limited-edition Solar Eclipse Survival Kits – custom “blackout boxes” of chocolate, vanilla or banana mini MoonPies.
“The solar eclipse of 2017 was massive for us, but we knew we had to go even bigger this time,” says Tory Johnston, vice president of sales and marketing at Chattanooga Bakery, Inc. “It’s the day the moon wins, and the sun goes down! So we wanted to make something that got people as excited about the eclipse as we are.”
To promote the importance of working MoonPie into eclipse-viewing plans, MoonPie has launched a social video campaign featuring the Sun versus the Moon in a spoofed professional wrestling match billed as “Sun vs. Moon ‘24: Brutality in the Totality.” In the video, shot in the style of a pro wrestling trailer, two wrestlers portray the Sun and Moon. The brand is pitting the celestial bodies against each other in a cosmic rematch billions of years in the making.
The total solar eclipse will cross North America on Monday, April 8, passing over Mexico, the United States and Canada. A total solar eclipse occurs when the moon moves between Earth and the sun, totally blocking the sun’s face. The next such event visible from the contiguous United States won’t happen until August 23, 2044.
The limited-edition MoonPie solar eclipse survival kits are available at all Dollar Tree locations and at participating Walmart stores, as well as in select grocery stores and online while supplies last.