The areas covered in the path of the total eclipse will look to celebrate the rare occurrence in their own unique ways. That will include businesses such as bakeries, which can benefit from hosting events at their businesses or by offering special promotions.
For instance, Beatrice Bakery Co. in Beatrice, Nebraska will open its doors the weekend before the solar eclipse to sell its bourbon-, rum- and brandy-soaked cakes. The bakery will also hold a barbeque for customers as well as give tours of its baking facilities.
Beatrice Bakery President Greg Leech hopes that the foot traffic from the event will allow the bakery to increase sales as well as gain a few extra orders for the Christmas season, which tends to be the busiest time of year for its popular fruitcakes and nutcakes.
“I think we’re going to have a heck of a weekend, I really do,” Leech tells the Omaha World-Herald.
Gainesboro, Tennessee will be holding a Sol Invictus Sun Fest, which will be a special street festival in honor of the solar eclipse. Local bakery Vic’s Remember When Bakery will produce special eclipse-themed treats, such as solar cupcakes and solar donuts.
Greenville, South Carolina’s The Chocolate Moose Bakery & Café will create special cookies for the solar eclipse that feature the shape of the state with a mini-solar eclipse where Greenville is located.