French heritage brand Maison Demarle has announced the American launch of Flexipan, an award-winning brand of flexible non-stick silicone and fiberglass molds, for consumers. In collaboration with renowned pastry chefs, Flexipan has developed molds that have become essentials in professional kitchens thanks to their quality and durability.

“Over the past sixty years, we’ve continuously strived for excellence through innovating how chefs and home cooks in France can enhance their results by developing silicone molds that make baking easier,” says Geoffrey Conforti, chief executive officer at Maison Demarle. “Through Silpat, Americans have embraced how our silicone technology creates safe, dependable non-stick surfaces, and now with Flexipan, we are excited to make baking more accessible for home cooks to unlock their creativity.”

Flexipan will be launching nationwide with three product collections:

  • The Heritage line will feature a wide range of molds for everyday baking including popular shapes for muffins, brioches, cakes and more.
  • The Celebration line includes shapes that are synonymous with snacking, hosting and holidays, including hearts for Valentine’s, choco bombs, madeleines and other festive shapes to celebrate with.
  • The Signature line are molds that are specifically designed in collaboration with renowned pastry chefs throughout the world highlighting their signature pastries. In the inaugural launch, Flexipan has partnered with James Beard Award-winning chef Dominique Ansel to develop a mold to recreate his iconic Cookie Shots.

“From families being able to create new traditions with Chef Ansel's cookie shots, to making entertaining easier over the holidays, and weekday baking approachable, there is no one size fits all to what can be achieved at-home with our molds,” says Julie Bucquet, global marketing manager at Maison Demarle.

Each Flexipan mold takes at least ten days to craft and is made with fiberglass or 100 percent platinum food-grade silicone. The intensive process is done primarily by hand, with numerous steps to develop the layers of each mold designed to be able to withstand temperatures of 465°F, to allow for better heat conduction. The lightweight design is freezer safe so that home cooks can depend on them for any technique that the recipe requires. Its pliability makes it easy to release the final product for effortless unmolding so that no grease or flouring is required.

Flexipan’s product range, including 16 versatile molds, are available now online, and in-stores exclusively at Williams Sonoma.