The Museum of Ice Cream - Chicago (MOIC), a global experiential brand recognized for designing multi-sensory experiences inspired by all things ice cream, is marking a significant one-year milestone with its key ice cream partner, Ida Nelson, the successful Black female entrepreneur behind Ida’s Artisan Ice Cream and Treats. MOIC will honor Black History Month and celebrate its long-standing partnership with Ida, through the introduction of her new ice cream flavors that incorporate Kellanova’s Pop-Tarts.

“Ida’s Artisan Ice Cream and Treats has become a beacon of inspiration in Chicago and beyond. Ida is not only devoted to crafting the world's most delightful ice cream but is equally passionate about uplifting her community,” says Erin Levzow, chief marketing officer at Museum of Ice Cream. “Her mission involves bringing valuable resources, experiences, and opportunities to the area, and she has taken steps to actively contribute to the community's growth by hiring youth employees. Her focus on connection within her community is what makes her a pillar of our Museum of Ice Cream - Chicago location.”

Ida’s new creations can be found exclusively at MOIC Chicago and include:

  • Very Berry Strawberry – Features Frosted Strawberry Pop-Tarts infused into strawberry flavored ice cream with real strawberry bits
  • Cupcake Funfetti – Features Frosted Confetti Cupcake Pop-Tarts immersed with sprinkles and party magic into a cupcake-flavored ice cream

To commemorate Black History Month, Museum of Ice Cream Chicago, Ida's Artisan Ice Cream and Treats and Kellanova are joining forces to host an influencer event celebrating Black History as well as several other offerings at the museum throughout the month. In February, prominent YouTube and social media influencers will be invited to savor MOIC’s offerings, hear from community leaders and business owners, and connect with other members of the community. Additionally, throughout the month, MOIC will welcome honor students from schools in surrounding communities in addition to their families.

“My vision is that the ice cream is a conduit in changing the narrative of the Chicago community, increasing representation of people of color in the ice cream industry and inspiring others to ‘work, plan, build and dream,’ in that order,” says Ida Nelson. “I am grateful to have found partners such as Museum of Ice Cream and Kellanova who are supporting this dream of mine and are helping to promote important narratives surrounding being a Black female business owner.”

“Kellanova Away From Home is thrilled to partner with Ida Nelson and Ida’s Artisan Ice Creams as a foodservice partner to celebrate the one-year milestone at the Museum of Ice Cream with creative Pop-Tarts ice cream flavors,” says Michelle Barnes, director of foodservice commercial strategy, Kellanova Away From Home. “These exclusive offerings for Black History Month exemplify the spirit of innovation that both Ida and Kellanova share, and we look forward to creating better days together through our shared values and passion for great food experiences.”