Panera Bread is introducing a new You Pick Two in the form of a free to play pool available now on DraftKings.
The bakery-café chain is teaming up with DraftKings to host a contest series where users have a shot to win free Panera for a year – in the form of $1,200 in gift cards – and $45,000 in cash prizes. The “Panera You Pick Two Football Challenge” marks Panera’s first fantasy sports collaboration as the brand looks to inspire football and food fans.
The exclusive, free-to-play nationally available prediction contest will take place over the course of nine Sundays throughout the regular season, starting this Sunday, October 8. Customers can play free for a shot at a share of $5,000 cash prizes every week and free Panera for 1 year, in the form of $1,200 in gift cards, awarded to the first-place winner of each contest.
Inspired by Panera’s You Pick Two Menu, which lets customers mix and match their order for a combination of two entrees, players will predict the outcomes of questions highlighting dynamic duos on the gridiron from the day’s 1 pm and 4 pm EST games to score points and win prizes. Panera and DraftKings will challenge fans to pick topics such as which duo accumulates the most points, has the most yardage, and many other game-day outcomes.