Dunkin’ has welcomed back one of its most famous fans, Ben Affleck, in a new commercial for the brand’s latest addition to its fall lineup. Accompanied by rap sensation Ice Spice, the two promote the new Ice Spice MUNCHKINS Drink, now available nationwide at Dunkin’ restaurants.

“Pumpkin spice season has gotten a bit predictable lately, so we sought help from our friends Ben Affleck and Ice Spice to create a new pumpkin obsession that only Dunkin’ can offer,” says Jill McVicar Nelson, chief marketing officer at Dunkin’. “The result? The collaboration you never knew you needed: Pumpkin Munchkins and Frozen Dunkin’ Coffee, blended together to create the Ice Spice MUNCHKINS Drink. It’s fun, it’s delicious and it’s not your ordinary pumpkin drink!”

Premiering at the 2023 MTV Video Music Awards, the commercial – concepted and brought to life by Affleck’s Artists Equity – features the duo brainstorming the next big thing for Dunkin’ in his office, leading to the introduction of the Ice Spice MUNCHKINS Drink. Artists Equity served as the brand’s agency, production and post-production company for the commercial.

“I’ve always been a Dunkin’ girl!” says Ice Spice. “Collaborating with Dunkin’ and Ben Affleck on this spot was a dream. The drink has a fun twist, a little something in the name for my fans, too. I can’t wait for everyone to try it.”

The Ice Spice MUNCHKINS Drink blends Dunkin’s smooth, creamy frozen coffee with Pumpkin MUNCHKINS donut hole treats, topped with whipped cream and caramel drizzle. No bakery treat has previously made its way into one of Dunkin’s signature drinks. This frozen coffee treat is blended with pieces of pumpkin cake MUNCHKINS, reminiscent of the texture of a cookies and cream shake.