According to a new study commissioned by Casey’s and FleishmanHillard, many US adults enjoy pizza for breakfast.

The survey found:

  • 44 percent of people would be inclined to eat breakfast more often if pizza was on the menu.
  • More than half of adults (52 percent) wish pizza was considered a more traditional breakfast food.
  • Nearly three in five adults (57 percent) say they would eat breakfast more often if they could get a breakfast pizza.

Of parents surveyed:

  • More than two-thirds (67 percent) say it’s worth paying for the convenience of purchasing breakfast in the morning compared to saving money by making breakfast at home.
  • Nearly half of these parents (47 percent) say their kids often or almost always ask to stop for takeout breakfast on the way to school.
  • Nearly 3 in 4 parents (74 percent) say they would eat breakfast more often themselves if they could get a breakfast pizza.

“You heard it here first, pizza is breakfast in Casey’s Country, and we’ve been serving up delicious, handmade breakfast pizza for over 20 years. At Casey’s, we’re here to provide guests with a variety of breakfast offerings that are craveable and convenient,” says Tom Brennan, Casey’s chief merchandising officer. “For parents, kids, morning commuters and early risers alike – pizza for breakfast is the answer.”

To showcase its popular breakfast pizza, Casey’s is partnering with three college football athletes from across its 16-state footprint: Emeka Egbuka (wide receiver, The Ohio State University), Jacob Warren (tight end, University of Tennessee) and Luke Lachey (tight end, University of Iowa).

“Between school, practice, film study and workouts, I’m balancing a lot as a student-athlete,” says Emeka Egbuka. “To be able to go into a Casey’s and get everything I need in one spot, it was a no-brainer to partner with them. And who would say no to pizza for breakfast? There’s nothing better.”