Sports nutrition brand REDCON1 and Junior’s Restaurant and Bakery, famous for its cheesecake, have joined forces to offer a new line of cheesecake-inspired healthy protein powder.
“This collaboration carries quite a significance. For years, every time my travels have taken me to NYC, I’ve made it a point to visit Junior’s for a slice of their iconic cheesecake,” says Aaron Singerman, REDCON1 founder. “We’re excited to partner with Junior’s to offer everyone a delicious way to help fuel their nutrition goals. We believe Junior’s cheesecake-inspired flavors in our best-selling protein powder will be a game-changer.”
The new line of REDCON1 MRE LITE will come in a variety of flavors, starting with Raspberry Swirl Cheesecake (available online now) and other seasonal flavors throughout the year.
“Keeping fit will never taste so good,” says Alan Rosen, chief executive officer of Junior’s. “Our team has worked hard – even harder than we would at the gym -- to develop a product that delivers on taste and nutrition. In fact, it will enable consumers to reward themselves for a great workout with some cheesecake, guilt-free. So we’re thrilled to collaborate with REDCON1 to bring our legendary cheesecake flavors to new audiences.”