A recent collaboration combines M&M’s Minis hardshell candies with Edible’s one-of-a-kind fruit arrangements and baked goods platters for a new lineup of treats. For a limited time only, Edible’s signature creations will feature colorful M&M's Minis.
“From our eye-popping fruit arrangements adorned with colorful M&M’s to our succulent baked goods that have been taken to the next level with M&M’s toppings, this collaboration takes consumers’ taste buds on a flavor-filled rollercoaster ride,” says Angela Johnson, vice president of innovation and merchandising for Edible Brands. “Whether consumers are surprising a loved one, treating themselves to a little pick-me-up, or just looking to add a splash of color to their day, the lineup of extraordinary creations from Edible and M&M’s will make every celebration even sweeter!”
Among the products available are cookies, cheesecakes and chocolate and vanilla cakes made with M&M’s Minis. This is the second candy-themed partnership for Edible – in 2022, the brand partnered on a specialty line with another Mars product, TWIX.
“It is a great experience to be partnering with a brand that shares our passion for proving there is always a reason to be sweet,” Johnson says.
The partnership launched this month, and will be available at more than 1,000 Edible locations worldwide.