Brioche buns provide retailers and foodservice operations with a unique sandwich carrier that is enticing consumers to buy and consume more sandwiches.

In 2022, St Pierre Groupe increased distribution with UNFI warehouses in Pittsburgh and Allentown, PA and Quincy, FL. The warehouses are offering an assortment of St Pierre’s best-selling products including St Pierre Brioche Burger Buns, Seeded Brioche Burger Buns, Brioche Hot Dog Rolls, Brioche Bagels, Brioche Loaf and Brioche Sliders.

The increased distribution via UNFI warehouses has secured a number of new retailers for the brand, including Hitchcock’s Markets – a Florida-based outlet with 11 locations.

As well as gains with UNFI, St Pierre has also added distribution of its Seeded Brioche Burger Buns via SpartanNash and increased its presence in Costco, LA. The news means that America’s number one brioche brand is now available in all 59 Costco warehouses in the LA division.

The retail giant agreed increased distribution through its LA division just three weeks after launching the brand in its original 30 warehouses and has now agreed opportunities for sampling in-store, driving trial of the brioche category leader.

Meanwhile, East Coast retailer, Harris Teeter has launched St Pierre Seeded Brioche Burger Buns and the brand’s most recent innovation, Brioche Bagels, alongside the rest of the St Pierre range. The new product additions are securing increased distribution through the Harris Teeter portfolio week-on-week, in order to maximize sales through key summer months.

“We invested heavily in building our stock supply to ensure we maintain our stellar fill rates and deliver for our customers throughout their busiest times. We knew that the opportunity justified the investment, but driving distribution is key to realizing it,” said David Wagstaff, managing director, St. Pierre Groupe.

Wagstaff noted that the company doubled marketing investment in 2022 and that is aiding conversations across the country with new buyers, brokers, and retailers.