Production on J&J Snack Foods’ new ¡Hola! Churros has been expanded to give foodservice operators a steady, reliable supply of a variety of churros for the new year. ¡Hola! Churros fulfill the growing demand by consumers for globally-inspired menu items, specifically desserts, that are sharable and hold well for takeout, delivery or catering.

“¡Hola! Churros provides operators an easy solution for offering crowd-pleasing snacks and desserts,” says Norma Jean Abbattista, J&J Snack Foods senior director of marketing – foodservice. “According to Datassential, churros have grown by 147 percent in the past four years as a mini-dessert and are the fastest growing dessert overall.”

The new ¡Hola! Churros brand strengthens J&J Snack Foods’ existing position among churro manufacturers by combining the best of two legacy brands. The new brand elevates the options for unique menu applications as an easy to prepare snack, dessert or breakfast item. Available in loops, regular churros and bites, operators can customize the products with a variety of flavors or sweet fillings.

“Snacking occasions continue to grow as sales opportunities between main menu dayparts, and ¡Hola! Churros offer a tremendously easy opportunity,” Abbattista says. “Our churros can be air fried, deep fried, or baked in minutes and can be very creative carriers of flavor with dips, glazes, sprinkles and drizzles added by operators to customize their menu offering.”