Sweet Paris Crêperie & Café, a bakery-café chain specializing in sweet and savory crêpes, experienced a record-breaking 2022 with 14 percent same-store-sales growth, above the fast casual industry average. Additionally, the brand also signed a multi-unit deal that will bring four stores to Minnesota, specifically the Minneapolis and St. Paul areas, and officially opened its first Florida location in the month of December.
“We are thrilled to see Sweet Paris expanding to new markets and achieving strong performance even during such challenging times – it’s been a testament to our strong business model, high-quality products, and loyal customer base,” says Allison Chavez, co-owner of Sweet Paris. “The key to our success in 2022 was being able to sustain sales growth throughout our portfolio of restaurants by enhancing our guest experience and implementing creative menu engineering strategies as we continued to grow our brand footprint.”
Sweet Paris is now present in four metropolitan areas across the nation: Houston, Texas; Austin, Texas; San Antonio, Texas; and Miami, Florida, with four more being added with stores in development in Dallas/Fort Worth, Texas; Minneapolis/St. Paul, Minnesota; Oklahoma City, Oklahoma; and Tulsa, Oklahoma. Additionally, the brand has locations in College Station, Texas and Mexico. A total of 14 additional units are currently in various stages of development, bringing Sweet Paris’ total store count to 26 in the near future.
The franchise will open three stores in 2023, one corporate owned and operated store in Miami, one franchised store in Dallas and one franchised store in Minneapolis-St. Paul. Additionally, the brand aims to award five new franchises with strategic partners interested in bringing Sweet Paris to their communities.
“We are grateful for the opportunities and growth 2023 has in store for Sweet Paris,” says Ivan Chavez, co-owner of Sweet Paris. “The multi-unit deal in Minnesota and the anticipation of new agreements in exciting destinations will help us achieve our development goals and expand our brand nationwide.”