On pace to exceed its 2022 goals of 150 franchise agreements and over 40 percent year-over-year growth, Paris Baguette is poised to meet, if not exceed, its goal of 56 units opened in 2022.

The bakery-café concept with 4,000 units worldwide, including 100 in the United States, has seen significant growth in the first half of 2022. That momentum continues with the opening of a new location in Atlanta.

“We are thrilled to announce our new opening within Georgia. There’s a tremendous amount of opportunity in the bakery café space,” says Mark Mele, chief development officer for Paris Baguette. “No one else is doing what we are on the same scale, and that’s attracting a lot of attention. It’s a really exciting time for us as we continue seeing growth through franchise expansion and year-over-year revenue numbers.”

The brand continues to eye the 1,000 unit mark within the states by 2030, and as it continues to grow, it seeks passionate franchisees interested in serving people in a welcoming neighborhood establishment.

“We want someone who is going to take the time to be present in their store and be caring with the staff so that everyone understands the most important person is the guest,” Mele says.

Paris Baguette is targeting several markets in 2022 and aims to sign 150 franchise agreements and open 56 units. Mele says target markets for the coming year include Washington, California, Arizona, Colorado, Minnesota, Kansas, Oklahoma, Texas, Missouri, Wisconsin, Illinois, Tennessee, Georgia, Florida, North Carolina, South Carolina, Kentucky, West Virginia, Virginia, Ohio, Indiana, Michigan, Pennsylvania and Maryland. The brand will also continue its development in New Jersey and New York and expand in some additional states in New England, including Connecticut and Massachusetts.

“We are on track to enter three new markets and open a total of 56 units by the end of 2022,” says TJ Rogers, franchise sales manager. “Even throughout the pandemic, we did not shy away from opening additional units and exploring new markets. With great year-over-year revenue increases — a 42 percent jump from last year — and a persistent interest in the brand from franchisees and consumers alike, we expect nothing but a strong continued growth trajectory for the brand.”