Rich Products is expanding its plant-based product portfolio with the introduction of Rich’s Oat Milk Frozen Dessert in pint-sized containers, now available at Dot Foods for grab-and-go convenience.

Rich’s Oat Milk Frozen Dessert is non-dairy and made with premium, clean ingredients, including whole grain oats. Now available in pint-sized containers in classic chocolate and vanilla flavors for broad consumer appeal, Rich’s Oat Milk Frozen Dessert is made without artificial flavors or colors, and without the Big 9 allergens—milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans and sesame.

“The new pint-sized containers make Rich’s Oat Milk Frozen Dessert a perfect grab-and-go plant-based dessert option that is just as creamy and indulgent as traditional ice cream, but without the dairy, gluten or nuts,” says Rich’s senior marketing manager of health and authenticity Julie Altobello. “This is a great option for families seeking to offer their kids more plant-based foods, as our research shows that kids are more likely to consume plant-based options when they’re presented as traditional indulgent foods.”

According to Rich’s most recent plant-based sentiment survey (2021), Gen Alpha consumers—born in 2010 or later—are driving the future of the plant-based category thanks to Gen X and millennial parents guiding their food choices. Fifty-two percent of parents said they want to feed their kids more plant-based foods, with 34 percent of parents reporting that their children ask for plant-based options.

The research also shows that 51 percent of parents believe plant-based versions of traditional foods encourage their kids to eat more plant-based, and 36 percent believe that plant-based options of traditional indulgent foods, like ice cream, encourage kids to eat more plant-based.

While a majority of parents said they prepare plant-based foods for their children at home, 54 percent are seeking more plant-based food options at quick-serve restaurants, 48 percent want to see more plant-based foods in school cafeterias and 45 percent are looking for more plant-based options in fast-casual restaurants.

“Eighty percent of survey respondents are already purchasing plant-based foods or are interested in doing so, and the plant-based category itself is set to triple in size by 2025,” says Altobello. “Rich’s Oat Milk Frozen Dessert in pint-sized containers gives operators the opportunity to respond to this demand by bringing more innovative, premium and convenient offerings to consumers looking for plant-based options.”