Dunkin’ has introduced Halloween beverages and donuts to the menu for the month of October, among them a combination of the popular flavors of peanut butter and chocolate in a new coffee drink.
The Peanut Butter Cup Macchiato, mimicking the taste of the Peanut Butter Cup, is paired with layers of bold Dunkin’ espresso. The Spider Donut is returning to the menu as well. It features a yeast donut frosted with orange icing and topped with a glazed chocolate MUNCHKINS donut hole treat resembling a spider, with chocolate drizzle for the spider legs and orange drizzle for the eyes.
Additional Halloween donuts are now available at participating Dunkin’ restaurants nationwide through Halloween.
Trick-or-treaters can win petrifyingly impressive prizes Wednesday, October 13 through Halloween from the comfort of their own phone, once per day, anytime and anywhere. Dunkin’ has created an augmented reality door for trick-or-treaters October 13-31 at www.dunkindoor.com, where fans can hold up their mobile device in their space and “ring the bell.” Once the virtual door opens through their screen, they could instantly win $1,000 or a Dunkin’ eGift Card to use towards trying a Dunkin’ Peanut Butter Cup Macchiato or Spider Donut.
“Halloween is always a fearfully fun holiday at Dunkin’. This year we are going all-in for the occasion, celebrating our Halloween enthusiasts with not only the sweetest new Peanut Butter Cup Macchiato, but also a special scary sweepstakes offering up to $1K per day through a virtual trick-or-treating experience,” says Anh-Dao Kefor, director of integrated marketing at Dunkin’.
Participating Dunkin’ locations will offer Halloween DIY Dunkin’ Donut Decorating Kits. Each kit will feature plain yeast or old-fashioned cake donuts, with pre-packaged icing in orange, white and chocolate varieties, and three sprinkle blends. The Halloween DIY Dunkin’ Donut Decorating Kits are available for purchase in two sizes, small (4-count donuts) and large (9-count donuts), while supplies last.