Cinnabon has announced the launch of its first-ever Cinnabon app and Cinnabon Rewards program, along with online ordering with delivery.
The new Cinnabon app allows users to order their Cinnabon favorites with just the touch of a button. Once ordered, fans can receive their items through contactless delivery straight to their door or pick up at a bakery without waiting in line. Contactless delivery and skip-the-line bakery pickup options are also now available for website orders on desktops, laptops or tablets.
The Cinnabon app also includes access to the new Cinnabon Rewards program, which offers exclusive benefits that allow members to earn points toward rewards, including:
- Earn 10 points for each dollar spent, excluding catering orders and gift card purchases. Once members earn 250 points, they can redeem for a Classic Roll, MiniBon or BonBites
- Surprise offers just for being a loyal customer
- Fans who download the app and sign up for Cinnabon Rewards will automatically be eligible to redeem an offer for a 4-count of BonBite
- Members are also eligible to receive a small Cold Brew on their birthday
“We’ve already been extending our reach beyond traditional mall bakeries through food delivery and e-commerce partnerships, streetside bakeries and grocery products,” says Kendall Ware, chief brand officer for Cinnabon. “The new Cinnabon app, Cinnabon Rewards program and online ordering is just the latest way we’re meeting fans where they are – making their favorite treats more accessible than ever.”
In honor of the new app, rewards program and online ordering, Cinnabon is transforming National Cinnamon Roll Day on Monday, October 4 into a week-long celebration. From October 4-10, Cinnabon will offer a $0 delivery fee on all orders placed through the Cinnabon app or website. All Cinnabon Rewards members who purchase a Classic Roll, MiniBon, 4-count of BonBites or Center of Roll through the app or website will receive double rewards points for each purchase.