To make life a little sweeter for customers, Duck Donuts has officially launched a mobile-based loyalty program powered by LevelUp. Available to download on the Apple Store and Google Play, the app is designed to work seamlessly with Duck Donuts’s existing point-of-sale technology.
As a Duck Donuts Rewards member, guests can order ahead in the app and Skip the Line or scan the app in-store to pay. Consumers will earn five points for every dollar spent to unlock rewards as the status levels increase, including free donuts and coffee. As an additional reward for signing up, customers receive a free donut after first purchase and on their birthday, in addition to other surprises throughout the year.
“We are thrilled to announce the official launch of Duck Donuts Rewards, giving us the opportunity to further engage and reward our loyal guests with our point-based system,” says Russ DiGilio, Duck Donuts founder and CEO. “Duck Donuts Rewards provides a mobile-friendly user experience and convenient way to enjoy our warm, delicious and made-to-order donuts. Having the ability to order donuts and earn rewards in the same app truly streamlines the checkout experience for our customers.”
The following rewards are unlocked at each status level:
- Welcome: Free customized donut after first purchase
- Fantasduck: Earn 300 points and choose between a free donut or medium coffee
- Incrediduck: Earn 600 points and enjoy two free donuts and a medium coffee
- Magnifiduck: Earn 1,200 points to earn a free half dozen
- Stependuck: Earn 2,250 points to receive a free dozen donuts
“Our goal is to increase customer frequency, drive consumer behaviors, and continue to grow brand awareness,” says April Hoelscher, Duck Donuts director of marketing. “We anticipate receiving strong consumer-driven data that will give us a better insight into our target audiences, allowing us to best meet the needs of our loyal guests.”