With the nation continuing to bounce back from the effects of the COVID-19 pandemic, the American Egg Board (AEB) is igniting America’s passion for eating out in order to help local restaurants.
The organization has teamed up with celebrity chef Connie Lovely Jackson (also known as Chef Lovely) and influencers across the country to showcase “egg-ceptional” dishes at their favorite local restaurants on TikTok in the nation’s first #EggDishChallenge. Additionally, the AEB is donating $10,000 each to ten selected restaurants across the country.
Now through Tuesday, July 6, noteworthy food influencers will create and share videos taken inside local restaurants, championing their pick for the best egg dish in their city and challenging their followers to do the same. Every restaurant tagged in a TikTok with the #EggDishChallenge hashtag will be entered for a chance to receive one of ten $10,000 donations to help that winning restaurant with post-pandemic improvements. Chef Lovely will help choose the top 10 deserving restaurants.
“I’ve connected with many people who spent the last year inside their homes trying new ways to cook up eggs, but it’s time to get out! It is more important than ever to inspire diners to safely return to their local restaurants and celebrate the incredible creations on those menus,” says Chef Lovely. “I’m eggcited to team up with America’s egg farmers on this TikTok challenge to get Americans back into restaurants and try some new, lovely egg dishes they may not be able to create in their own kitchens.”
In a recent nationwide survey commissioned by the AEB, 76% of Americans surveyed said they’d take drastic or reasonable measures to help their favorite local restaurant stay in business after the pandemic ends, ranging from buying breakfast for their entire neighborhood to eating out with a friend once a month. The survey also found that one in four Americans is eating more eggs since the pandemic started, providing additional opportunities for restaurants to make eggs a part of their rebound.