Earlier this week, DoorDash shared its second annual mid-year Deep Dish Report, which checks in on popular food trends, how users are celebrating special moments, what trends are here to stay and what new ones have emerged these past six months.
Using order data from January 1 to June 1, 2021 and a national consumer survey that polled 2,000 Americans, DoorDash’s Deep Dish Report finds that customers grew comfortable with treating themselves at home, whether that be indulging more in snack time or ordering in their favorite health and wellness items.
Snacking orders are more popular in 2021 with an order increase in items such as glazed donuts (501% increase), sweet tea (284% increase) and sour cream and cheddar potato chips (112% increase). In the first quarter of 2021, DoorDash’s non-restaurant orders climbed more than 40% from the fourth quarter of 2020.
Celebrations are also on the rise. 65% of Americans say they’re more likely to celebrate birthdays or holidays with family and friends in 2021 compared to 2020.
Another encouraging sign is that Americans’ support for both local and Black, Asian-American and Women owned businesses is strong and looks to continue throughout the year. 95% of Americans supported local businesses in 2020 and 91% supported Black-owned, Women-owned, or Asian-American-owned businesses in 2020.
In the second half of 2021, DoorDash expects consumers to be more experimental with their food. 63% of Americans report planning to try new restaurants, with 47% saying they plan to try new foods in general.
Here are the top ten foods on the rise as consumers begin to gather again:
- Chocolate Shake (440% increase)
- Chicken Nuggets (410% increase)
- Cheese Pizza (362% increase)
- Spicy Chicken Sandwich (286% increase)
- Beef Burrito (248% increase)
- Hot Sauce (201% increase)
- Blueberry Muffin (161% increase)
- Bacon Cheeseburger (113% increase)
- Nachos (103% increase)
- Sausage and Egg Sandwich (107% increase)
Here are the top ten ordered items of the past 6 months:
- French Fries
- Iced Coffee
- Boneless Wings
- Chocolate Chip Cookies
- Pad Thai
- California Roll
- Caesar Salad
- Chicken Tikka Masala