IDDBA's Dairy-Deli-Bake is the largest show in the world serving these categories. It's also the most focused show because it only targets the serious buyers, merchandisers, and executives who have a shared passion for food. The 1,500 booth expo features a 10,000 sq. ft. retail merchandising center with hot new products, innovative merchandising ideas, and action themes.

The face-to-face aspect of this event brings 8,000 key players together to build relationships, sell and buy new products and services, and learn new tactics and strategies from the amazing speaker lineup. Whether you're an exhibitor or attendee, the investment is returned many times over through strategic information, important networking, and competitive insight.

The 2011 Theme is "Rock Star Food"

Being a "STAR", whether in music, movies or life, is all about building and owning a brand. When it comes to "Rock Star Foods", the food is the star and the brand is what makes it "Rock-n-Roll" off the shelves. Rock Star Foods "own" their brand and, as a result, have more fans because they're exciting, inspirational, outrageous, and in your face.

Rock Stars might take Center Stage but Rock Star Foods take Center-of-the-Plate. They're highly visible, never boring. They create excitement, promise, and expectation. Being a rock star (on the stage or the stove) isn't about being the most famous; it's about standing out from the crowd and being the one that people think of first. A Rock Star delivers a consistent message that satisfies a fan's expectations. It's a rock star's personal branding that connects on every level. Rock Star Foods connect with the customer and deliver the taste, the feeling, and the experience (it reminds them why they buy and reinforces the brand).

Key Dates and Locations
•June 10-12, 2012, New Orleans, LA
•June 2-4, 2013, Orlando, FL
•June 1-3, 2014, Denver, CO
•June 7-9, 2015, Atlanta, GA
•June 5-8, 2016, Houston, TX

2011 Program Highlights
•Remarks by Dr. Condoleezza Rice
•From Daytime to Primetime – A Food Passion
•Innovations: Marketing Tips, Technology Tricks, and Great Ideas
•The Supermarket Department Manager: What Makes Them Tick; What Turns Them on?
•Making an Impact
•Weighty Issues: The World of Sinbad
•Merchandising for Impact
•Rock Star Food, Themes, and Trends
•2020: A Vision for Tomorrow
•Spend Shift: Brands and the Post-Crisis Consumer
•Great Leader or Great Manager: The One Thing You Need to Know
•Driving Performance Excellence: In Sports, Business, & Life

Who Should Attend
•Supermarket Executives
•CEOs, Presidents
•Vice Presidents
•Dairy Manufacturers
•Bakery Manufacturers
•Deli Manufacturers
•Foodservice Manufacturers
•Marketing Managers
•Department Managers
•Category Managers
•Sales Managers
•Industry Professionals
•Senior Dairy, Deli, Bakery Managers
•Trade Press

Why You Should Attend
•Get first-hand info on trends and issues facing your business
•Meet targeted buyers and merchandisers
•Get the competitive insight on new products and ideas
•See new products, packaging, and services
•Learn new marketing strategies based on the latest research and trends
•Network with the decision makers
•Photograph and videotape exciting new merchandising concepts in the Show & Sell Center Merchandising Pavilion
•Cake Decorating Challenge
•New Product Showcase
•New research
•Hear nationally known speakers and industry leaders
•It's the top show in the industry