There’s something special about fresh-out-of-the-oven cinnamon rolls. With a wonderfully soft texture, classic bold cinnamon flavor and rich vanilla icing, cinnamon rolls can be enjoyed at breakfast, for a snack or whenever they’re craved.

For King Arthur Baking Company, cinnamon rolls are some of the top performing recipes on its website. That’s why the company picked its Perfect Pillowy Cinnamon Rolls as its Recipe of the Year for 2021.

Although sourdough, banana bread and focaccia may have reigned supreme in 2020, King Arthur developed a recipe that evokes the comfort and joy we all need in 2021. The company also wanted to pick a recipe that is made of easy-to-find ingredients, fun to make, looks beautiful and is incredibly delicious – especially coming off the heels of a tough year.

“With their super soft, pillow-like texture that lasts for days and their bold cinnamon flavor, every other cinnamon roll just doesn’t quite measure up,” says Charlotte Rutledge, recipe testing and development manager at King Arthur Baking Company.

Additional notable qualities of this cinnamon roll recipe include:

  • It uses bread flour, which is not common in cinnamon rolls.
  • It uses a cooked starter, inspired by the tangzhong technique. Rolls are baked with plenty of space between them, allowing for all side to become golden brown.
  • Rolls are brushed with melted butter as soon as they come out of the oven for extra flavor and elevated softness.
  • Frosting is simple and customizable.

King Arthur Baking Company’s recipe for Perfectly Pillowy Cinnamon Rolls can be found on its website.