In celebration of the delicious tradition of holiday baking, Baileys is introducing the Baileys Holiday Baking Club, in which expert bakers will teach not-so-expert celebrities (and viewers at home) how to create the perfect holiday treats, all while giving back in an effort to continue to support small businesses and meaningful causes during the season of giving.
The three-part series will be released weekly throughout December on Baileys’ official Instagram and will feature Baileys-infused holiday treats specially curated by some of today’s most celebrated bakers from across the country. Each video will include step-by-step instructions (also available at Baileys’ website) so viewers can follow along at home.
Additionally, each treat will be available for nationwide purchase after each episode airs until the end of December, while supplies last.
The Baileys Holiday Baking Club series will feature:
- Episode 1 (December 3) – Award-winning talk show host, comedian and author Loni Love and celebrity baker Katherine Berman, co-owner of Georgetown Cupcake will re-create the bakery’s #1 selling cupcake flavor, red velvet, infused with the award-winning Baileys Red Velvet liqueur. Available for purchase at Georgetown Cupcake’s website.
- Episode 2 (December 10) – Olympic figure skater Adam Rippon and Auzerais Bellamy of Blondery will mix up Stout & Baileys Cake Jars made with Baileys Original Irish Cream. Available for purchase at Blondery’s website.
- Episode 3 (December 17) – Reality TV star Gizelle Bryant and Maya-Camille Broussard of Justice of the Pies will create a seasonal Baileys Chocolate Fig Pie, infused with Baileys Original Irish Cream. Available for purchase at Justice of the Pies’ website.
“Throughout the years, Baileys has always been at the center of holiday celebrations amongst loved ones, whether its enjoyed neat, on the rocks, in coffee or baked into a treat,” says Stacey Cunningham, director of Baileys & Liqueurs, Diageo North America. “While the holidays may feel a bit different this year, we hope that the Baileys Holiday Baking Club will bring a sense of togetherness and joy that will help people uphold traditions of connecting over their favorite indulgences, even if while virtually.”
Baileys is looking to support local bakeries around the country. The brand will be donating a total of $75,000 to various charities which are close to each bakery’s hearts. Twenty-five thousand dollars each will go to the Restaurant Workers’ Community Foundation on behalf of Georgetown Cupcake, the Equal Justice Initiative on behalf of Blondery and the Black Women’s Blueprint on behalf of Justice of the Pies.
One lucky winner and an intimate group of their loved ones (up to five family or friends, 21 years or older) will also have the opportunity to win a private Zoom baking class with Loni Love and Katherine Berman. Participants of legal drinking age can enter this holiday experience at the Baking Club’s website.