This St. Patrick’s Day, Baileys Original Irish Cream is partnering with New York-based bagel institution, Ess-a-Bagel, to level up brunch and give customers’ regular bagel and coffee order an Irish makeover.
The Baileys x Ess-a-Bagel St. Patrick’s Day Brunch Box features the first-ever cream cheese infused with the flavor of Baileys Original Irish Cream Liqueur (non-alcoholic), available to order now for nationwide shipping beginning Monday, March 14 through Thursday, March 17 via Goldbelly.
The box includes a half pound of the non-alcoholic cream cheese infused with the flavor of Baileys featuring rich cocoa and vanilla flavors, 12 of Ess-a-Bagel’s Shamrock Green bagels, 6 Mini Green & White cookies, a pound of silky Nova, a half-pound of spread of the customer’s choice, a cream cheese spreader and 1 bag of Lavazza ¡Tierra! Organic Planet coffee. Additionally, Baileys-infused cream cheese will also be available for purchase at multiple Ess-a-Bagel stores in New York City.
“We pride ourselves on our passion and dedication to crafting the perfect bagels and partnering with Baileys allowed us to push the boundaries to put a new twist on a classic,” says Melanie Frost, Ess-a-Bagel chief operating officer. “We’re excited to be able to offer our customers a fun and innovative way to celebrate St. Patrick’s Day with our bagels and a new Baileys-infused cream cheese to pair that is quite delicious!”
“Baileys’ Irish heritage has organically engrained us into many St. Patrick’s Day celebrations, so it only made sense to create a new way to enjoy everyone’s favorite Irish cream liqueur for the holiday,” says Stacey Cunningham, director of Baileys & Liqueurs, Diageo North America. “We are huge fans of Ess-a-Bagel’s classic yet innovative offerings and felt that they were the perfect partner to help us celebrate St. Patrick’s Day by combining Baileys, bagels and brunch all in one!”
Consumers ages 21 and older can stop by the Baileys Bagel Bar Featuring Ess-a-Bagel pop-up in New York City, where complimentary Baileys-infused cream cheese and green bagels will be available to sample alongside traditional Baileys and coffee cocktails made with Lavazza Coffee. The pop-up experience is located at 251 Elizabeth Street in New York City and operates from 9 am-3 pm on March 17-18 and 10 am-3 pm on March 19-20.