As part of its first giving campaign of 2020, Voodoo Doughnut has partnered with the National Alliance to End Homelessness to raise money through the sales of a new doughnut.
The Hi Tea Doughnut is a raised yeast doughnut topped with both Earl Grey and Hibiscus frosting (pairing well with a cup of hot tea), available at participating Voodoo Doughnut locations. A portion of the proceeds from every Hi Tea Doughnut sold will go directly to the National Alliance to End Homelessness, an organization whose sole focus is to end homelessness.
“We are grateful for Voodoo Doughnut’s creative and generous initiative to support the mission to end homelessness,” says Nan Roman, President & CEO of the National Alliance to End Homelessness. “We’re hopeful that it will help raise awareness among Voodoo Doughnut’s customers, and that we can all work together to be part of the solution to the problem.”
In 2019, Voodoo Doughnut raised more than $25,000 for non-profit organizations through its quarterly give back campaign.
“Giving back to the communities we serve is core to Voodoo’s culture.” says Voodoo Doughnut CEO Chris Schultz. “A community can’t thrive unless its residents are thriving and one should never suffer the hardships of homelessness. We hope that our giving campaign not only raises funds, but helps to destigmatize homelessness and create more awareness of the amazing resources and programs provided by National Alliance to End Homelessness.”
In other doughnut news, Voodoo has added two new Cannolo flavors to its winter lineup, Chocolate Bavarian Powdered Sugar and Apple Cinnamon.