Voodoo Doughnut has announced its quarterly give-back campaign, partnering with the American Foundation for Suicide Prevention (AFSP) through the creation of the limited-time Banana Cream Pie doughnut.

Available through September 26 at participating Voodoo Doughnut locations, the Banana Cream Pie is filled with banana Bavarian cream, dipped in vanilla frosting, and topped with cinnamon, Nilla Wafer and banana chip.

A portion of the proceeds from every Banana Cream Pie doughnut sold will go directly to AFSP’s mission to save lives and bring hope to those affected by suicide. Banana Cream Pie will be sold at participating Voodoo Doughnut locations in Portland and Eugene, Oregon; Vancouver, Washington; Austin, Houston and Cypress, Texas; and Denver, Colorado.  

“We are so grateful to partner with companies like Voodoo Doughnut. They’ve created a product that is delicious and educates people about the importance of suicide prevention, and even better, gives them a way to save lives,” says Kate Steele, senior director of corporate giving for AFSP.

“Suicide and mental health issues are at the forefront for many in our local communities across the country, that is why this partnership with AFSP and supporting their cause is so important to Voodoo Doughnut,” says Chris Schultz, Voodoo Doughnut chief executive officer.