ITW Food Equipment Group has announced that its foodservice brands Vulcan, Wolf, and Berkel have all received newly redesigned websites that will feature major user experience improvements and buying tools to assist in product selection.
The clean designs enable quick navigation and will help buying decisions with educational content and tools. Visitors to the sites can easily find product resources and information, as well as new tools to help determine product needs.
The Vulcan Equipment Guide helps users quickly narrow down and find the exact equipment they need based on product feature requirements and operational characteristics, like menu choices, seating capacity, and available utilities. Additionally, the new sites feature improved search capability, enhanced product filters, and side-by-side comparison tools that let users compare up to three pieces of equipment at once.
“Today, digital channels are the food service industry’s main source of information when researching products for purchase. We want to make sure our websites are providing the resources and tools they need to make an informed decision while also providing an engaging and streamlined digital experience,” says Brenda Rice, Director of Marketing for ITW FEG Cooking Division.