The latest menu additions at Einstein Bros. Bagels would likely get the stamp of approval from Christians across the country abstaining from certain foods during Lent. This period of time prior to Easter Sunday is marked by personal sacrifice for many, including avoiding the consumption of meat on Ash Wednesday (today), as well as each Friday during Lent.
Einstein Bros.’ Twice-Baked Hash Brown is a side item that features four kinds of cheese and two classic shmears. It comes in a muffin shape, available a la carte for one dollar or as a complement to a breakfast sandwich.
The Supernova Lox breakfast sandwich is a limited-time offer that satisfies the Lenten requirements for those who want to substitute fish for meat. The bagel sandwich consists of cold-smoked Atlantic salmon, sliced tomato, avocado, cucumber, red onion, capers, and an onion and chive shmear on a sesame bagel.
Recently, Einstein Bros. introduced a shmear that appeals to customers with dietary restrictions. The new dairy-free, vegan shmear was tested in January and quickly became a popular option. It was developed through a partnership with Daiya, and features a creamy light texture balanced with salty and tangy elements.